speaker bio


Darren Cher

Country General Manager - The Ascott Limited 

Mr Darren Cher, originally from Singapore, was appointed as Country General Manager, Malaysia for The Ascott Limited in February 2018. In this role, he is responsible for overall Ascott’s business in the country, including growing the business via new projects and managing the operations of existing properties, which number 8 across Klang Valley, Johor and Kuching. 

Prior being posted to Malaysia, Mr Cher spent 13 years in China, where he took on various leadership positions in Ascott’s China division such as Vice President for Special Projects, Area General Manager for North and Central China and Director of Operations for North China between February 2003 to April 2016. He oversaw various work areas including business development, operations as well as the formalisation and standardisation of business systems and processes within the Ascott Group. 

Mr Cher brings over 16 years’ experience of general management experience in the hospitality and real estate industry specializing in serviced residences/hotels. He possesses international experience operating in locations across Canada, China, Malaysia and Singapore. 

He holds a Bachelor of Business Degree specializing in Hospitality Management from Singapore’s Nanyang Technological University.


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